• Social Media Industry Research & Resource Links:

    If you are new to social media or you’re not sure you’re doing the right thing, this page is for you. It contains a number of resources to help bring you up to speed.

    For a condensed list of all current topics http://landinginsight.com/resources

    Popular Discussions

  • General Channel Integration & Management Forum


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    Join the General Discussion about Channel Integration & Management in the Social Media industry.  

    Learn about current best practices related to Channel Integration & Management in the Social Media industry.


    General Customer Relationship Management Forum


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    Join the Discussion about Customer Relationship Management Issues in the Social Media industry.  

    Learn about current best practices related to Customer Relationship Management tools.


    General CRM Business Process Optimization Forum


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    Join the Discussion about CRM Business Process Optimization in the Social Media industry.  

    Learn about current best practices related to CRM Business Process Optimization.


    General Custom Integration & Development Forum


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    Join the Discussion about Custom Integration & Development in the Social Media industry.  

    Learn about current best practices related to Custom Integration & Development in the Social Media industry.


    General Facebook Forum


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    Join the Discussion about General Facebook  Issues in the Social Media industry.  

    Learn about current best practices related to Facebook  Issues in the Social Media Industry.


    General FoxyCart Forum


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    Join the Discussion about FoxyCart in the Social Media industry.  

    Learn about current best practices related to FoxyCart.


    General Google Forum


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    Join the Discussion about Google  Issues in the Social Media industry.  

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    General Jamroom Forum


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    Join the Discussion about Jamroom for the Social Media industry.  

    Learn about current best practices related to Jamroom tools.


    General LinkedIn Forum


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    Join the Discussion about LinkedIn in the Social Media Industry.

    Learn about current best practices related to LinkedIn.


    General MailChimp Forum


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    Join the Discussion about MailChimp in the Social Media industry.  

    Learn about MailChimp in the Social Media industry.


    General OneAll Forum


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    Join the Discussion about OneAll Issues in the Social Media industry.  

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    General Online Chat Forum


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    Join the Discussion about Online Chat Tools & Issues in the Social Media industry.

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    Channel Integration & Management


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    Channel Integration & Management

    A multi-channel social media strategy is a crucial aspect of modern marketing campaigns, but as the number of social networks continues to rise, is it beneficial for brands to try and have a presence on each of them?

    The first challenge is to understand what differentiates each channel. With the social media landscape as vast as it is, the powerhouses that are Facebook, Twitter, Linkedin, Pinterest, Instagram, Snapchat and YouTube each have their own focus and specialities.

    Measuring a multi-channel strategy is another challenge as each channel will offer up different data results – so the trick is to build a framework encompassing all the metrics with set goals such as reach, engagement, web traffic and lead generation or sales.


    Custom Integration & Development


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    Custom Integration & Development

    Custom Development is done to implement special Website functions, Jamroom Platform Updates, Database Logging & Exports, API Integrations and Reporting. Also proprietary coding for the Iron Blue Platform.
    Jamroom Templates- Modify Jamroom Content Page Templates and Routing Engine Files to add functionality for custom Templating to output Custom HTML without Site Navigation. Create Custom Templates for Header, Footer, Site Map and Custom Forms.
    Social Follow Link Redirect Logging- Create Social Link Redirect from Email Links to first log Email, IP Address and Request to DB and create Visitor Tracking Cookies then redirect to external Social Media Pages via Query String Parameters in Links. This allows Logging of Visitors that go directly to the Social Media Pages then to Website. Involves modification of Jamroom Routing Engine Files and MySql Tables.
    Zoho SalesIQ Tracking Codes- Add Zoho SalesIQ Tracking Codes to Newsletter & Email Links. Integrate into Templates and other custom Email Marketing material and Email signatures.
    Log Request To DB- Log all GET, POST and Request values to Database, read and set Logged In User, Cookies, Session Ids, Query Strings. Use of PHP Server, Global and Request Variables: REQUEST_URI, PATH_INFO, QUERY_STRING, HTTP_HOST, HTTP_REFERER, HTTP_USER_AGENT, REMOTE_ADDR. Use of Adminer Tools for Database access and reports. Modification of Routing Engine PHP files, some of the PHP script elements used are: foreach $key $value in $_GET & $_POST, $_COOKIE, $_post, $_SESSION, $_user, $_REQUEST, setcookie, jrUser_session_start, implode, jrCore_db_query, mysql_connect, mysql_select_db, mysql_query, mysql_error. Modification of MySQL Tables to add new data.


    Social Media Campaigns


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    Social Media Campaigns

    The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. Without goals, you have no means of gauging success or proving your social media return on investment (ROI).
    These goals should be aligned with your broader marketing strategy, so that your social media efforts drive toward your business objectives. If your social media marketing strategy is shown to support business goals, you’re more likely to get executive buy-in and investment.


    Customer Relationship Management & Business Process Optimization


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    Customer Relationship Management & Business Process Optimization

    CRM Business Process Optimization process involves a systematic approach to helping customers streamline their underlying processes to achieve more efficient results. Align an organization’s business processes with the wants and needs of clients, partners, vendors, etc.  Improve business profitability and operating efficiency, all while striving for innovation, flexibility, and integration with technology to drive efficiency and supports growth through faster business execution, higher satisfaction levels for clients and staff.


    General Social Media Campaigns Forum


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    Join the Discussion about Campaign Issues in the Social Media industry.  

    Learn about current best practices related to Social Media Campaigns 


    Twitter


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    Join the Discussion about General Twitter Issues in the Social Media industry.

    Learn about current best practices related to Twitter Issues.