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Channel Integration & Management

A multi-channel social media strategy is a crucial aspect of modern marketing campaigns, but as the number of social networks continues to rise, is it beneficial for brands to try and have a presence on each of them?

The first challenge is to understand what differentiates each channel. With the social media landscape as vast as it is, the powerhouses that are Facebook, Twitter, Linkedin, Pinterest, Instagram, Snapchat and YouTube each have their own focus and specialties.

Measuring a multi-channel strategy is another challenge as each channel will offer up different data results – so the trick is to build a framework encompassing all the metrics with set goals such as reach, engagement, web traffic and lead generation or sales.

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