» Customer relationship management (CRM) refers to the practices, strategies and technologies used to manage and analyze customer interactions and data throughout the customer life-cycle, with the goal of improving business relationships with customers. The overall strategy is to create a pipeline of leads and contacts from various channels such as websites, social media, chat, email & newsletters to make those leads available for further sales processes.
» Google- Google+ – or Google Plus – is a social network from Google. Some of its tools and features come from existing services and platforms, some of the features are similar to other popular social networks and micro-blogging platforms. Share Content To Google+- Setup Social Media Connectors to allow Content sharing from Website, LinkedIn, Twitter and Facebook to Google+.
» Jamroom is an Open Source Social Media platform built with PHP, MySQL. Platform Setup- Configure all Site Settings & Templates, Base Content, Base Layout, Quotas, Permissions and User Functionality. Modification of Skin Theme Template Code to allow for Custom Functionality. Mange Site Content with Embedded Forms, Event Calendars, Gallery Images, HTML Editor, Item Lists, Item Lists(Combined), RSS Feed, Site Search, Tag Clouds, Template Code, Uploaded Images, User Login & Signup and Video Players. ShareThis Profile- Setup and configure ShareThis functionality on Jamroom to allow content sharing across multiple Social Media platforms. Jamroom Profile- Configuration of Hosting and Server details, including DNS, Logging, Testing, Backups, and Third Party Integrations such as Facebook, Twitter, Google+, Google Docs, LinkedIn, Zapier, Analytics, Zoho SalesIQ Chat, OneAll, Mail Chimp Newsletter & FoxyCart.
» Online news and social networking service where users post and interact with messages restricted to 140 characters. Share Content To Twitter- Setup Social Media Connectors to allow Content sharing from Website, LinkedIn, Google+ and Facebook to Twitter. Install ShareThis functionality on Jamroom site. Twitter Profile- Create Twitter Profile including Logos & Permissions. OneAll Integration- Create Twitter Application and configure Application Settings, Owner ID, Application Actions. Generate Consumer API Key & API Secret, create Client Access Token. Manage App & API Permissions. Update OneAll with Access Token, Access Token Secret, Access Level Read and Write.
» The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. Without goals, you have no means of gauging success or proving your social media return on investment (ROI). These goals should be aligned with your broader marketing strategy, so that your social media efforts drive toward your business objectives. If your social media marketing strategy is shown to support business goals, you’re more likely to get executive buy-in and investment.
» A multi-channel social media strategy is a crucial aspect of modern marketing campaigns, but as the number of social networks continues to rise, is it beneficial for brands to try and have a presence on each of them? The first challenge is to understand what differentiates each channel. With the social media landscape as vast as it is, the powerhouses that are Facebook, Twitter, Linkedin, Pinterest, Instagram, Snapchat and YouTube each have their own focus and specialities. Measuring a multi-channel strategy is another challenge as each channel will offer up different data results – so the trick is to build a framework encompassing all the metrics with set goals such as reach, engagement, web traffic and lead generation or sales.
» CRM Business Process Optimization process involves a systematic approach to helping customers streamline their underlying processes to achieve more efficient results. Align an organization’s business processes with the wants and needs of clients, partners, vendors, etc. Improve business profitability and operating efficiency, all while striving for innovation, flexibility, and integration with technology to drive efficiency and supports growth through faster business execution, higher satisfaction levels for clients and staff.